Influencer Manager - Publishing (Hybrid)
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We are nDreams, one of the world’s leading developers/publishers focused on VR games. As our team and portfolio of titles expands, we are on the search for an Influencer Manager – a new role at the heart of our growing publishing team. The successful applicant will lead influencer strategies and campaigns across our portfolio of titles and will seek to build meaningful relationships with key VR influencers. If you are a natural collaborator, sociable, with a strategic mindset and a passion for gaming, we would love to hear from you.
Influencer Marketing
- Lead on the influencer strategy and activity across all game campaigns, handling every aspect from development to execution.
- Collaborate with the Communications Manager, Brand team and Senior Community Manager to ensure that influencer activity aligns with the wider marketing campaign.
- Liaise with influencers to understand their content and ensure influencer activities are optimised to suit their channels.
- Be the main point of contact for any influencer enquiries and handle all influencer outreach.
- Identify new and emerging influencers to work with, providing them with opportunities to engage with nDreams and our games with a long-term view to supporting their success
- Set KPIs on each campaign and produce timely reports on influencer campaign performance, using those learnings and data insights to optimise future campaigns.
- Stay up to date on industry trends and best practices in influencer marketing and regularly feed these back to the Communications team.
Relationship Building
- Build meaningful relationships with key influencers and ensure they have regular access to nDreams and our games.
- Organise regular meetups with both UK and overseas influencers separately to ongoing game campaign activity.
- Be a visible presence at industry events, using them as a basis to maintain relationships with established influencers and an opportunity to meet with new and emerging influencers.
- Find new ways to engage with key influencers and immerse them in our work.
Requirements
- Strong understanding of the influencer landscape and social media platforms as well as current and emerging trends within influencer marketing.
- Previous experience of influencer management not required although would be beneficial.
- Professional experience of working in PR, community management, social media management or business development, experience of being a spokesperson, of video production, and/or streaming would be desirable.
- A strategic mindset and the ability to look beyond the day-to-day and see the bigger picture.
- Proactive and driven, with the desire to shape this role around the ever-changing influencer landscape in the mid-long term.
- A problem-solver and creative thinker who can find fresh approaches to each campaign.
- Experience of working in the games industry or working with video game influencers would be desirable.
- Proven track record of relationship management would be beneficial.
- Commercial awareness, knowledge and passion for video games and the video game industry.
- Excellent communication and interpersonal skills.
- Enthusiastic, inquisitive and analytical. Willing to evaluate and iterate plans based on data, insights and learning, even if it means going against the status quo.
- Experience collaborating with individuals and teams of different backgrounds, seniorities, and viewpoints.
Benefits
We are nDreams, an award-winning virtual reality publisher and developer with a portfolio of award-winning games, including Phantom: Covert Ops, Fracked, and Far Cry VR: Dive into Insanity.
Our industry-leading publishing team has over 25 years’ combined experience within the VR space, plus decades more across major games companies. We create innovative and impactful marketing and commercial campaigns, whilst constantly monitoring the market to ensure our games stay ahead of the competition.
In addition to supporting the release of our internally developed titles, we announced our Third-Party Publishing Initiative last year, to co-fund and support games from other studios. Our first title is cosy city creator, Little Cities. Following a recent $35 million investment, we’ve got even more incredible titles across both existing and future VR platforms to be announced soon.
Our expanding company shares a passion for innovation, collaboration and leading the future of VR. We encourage an open and diverse culture and empower people to explore ideas and put their own stamp on their work. With humble beginnings of our own, we combine amazing projects and opportunities with a personal, caring touch.
The publishing team is a growing part of nDreams. We are a friendly, sociable bunch who work highly collaboratively, both between ourselves and the talented studios we work alongside.
We offer some great perks, including flexible hours, duvets days, your birthday off, dedicated personal development time, and regular socials and parties, alongside holiday, pensions, health insurance, life cover and more. Our newly refurbished office has some fantastic facilities and is built around collaborative work (and play!).
The hybrid role is based out of our HQ in Farnborough, UK, but with a unique Flex+ policy that incorporates flexible working between home and office. The studio is within easy distance from London and Guildford.
This is a permanent, full time role. Salary is competitive and dependent on your experience.
If you think this could be the role for you, we’d love you to get in touch! Drop us your CV via the link or send us an email to enquiries@ndreams.com.